The assignment
With a revamped graphic identity, Salesforce as the new central information source, and a handful of other platforms for online communication, Toneelhuis approached Inventis. In addition to the need for a well-functioning website, there was also a request for support with their digital communication. A major challenge, in which a strong partnership is of crucial importance.
Salesforce, director behind the scenes
Toneelhuis centralizes all information related to the performances and theatre makers within Salesforce. This ranges from promotional and editorial information to production and rehearsal scheduling. In that respect, Salesforce is much more than just a source of information; the day-to-day operations within Toneelhuis are determined by it.
It was only natural that the new website had to be seamlessly linked to this; a well-thought-out synchronization feeds the website with new data on a daily basis, which simplifies the operational functioning of Toneelhuis.
Program & creators
The programme and the theatre makers take center stage; both provide an overview of the wide range of performances Toneelhuis has to offer. In addition to an overview of performances by maker, the programme offers a complete overview of all performances, allowing visitors to filter by date and location.
Since the performances often run for several months (sometimes even years) and the locations are very diverse, it was particularly important to offer the visitor a clear overview. In this example, we chose to group the performances by month and display the various performance dates within that specific month. The combination of these performance dates and the filtering options ensures that visitors can discover Toneelhuis's interesting offerings in various simple ways.
Mailchimp as a communication platform
Regarding digital communication, we provided Toneelhuis with a well-thought-out Mailchimp setup. We migrated active contacts from Campaign Monitor & Ticketmatic and developed a reactivation plan for older inactive contacts.
All these contacts come together in an audience, working with specific groups, tags, and segments to subsequently send out targeted campaigns. For Toneelhuis, it is important that subscribers can easily manage their preferences; to this end, we developed a user-friendly profile page within the website, which is synchronized with Mailchimp.
Integrations with Ticketmatic & UiTdatabank
In addition to centralizing data, it was also important for Toneelhuis to automate many processes. For example, every new performance is automatically published on the UiT in Vlaanderen calendar without any further action being required. The data flows daily from Salesforce via the website to the UiTdatabank.
For Ticketmatic, a number of automated processes were also set up, such as synchronizing ticket buyers to Mailchimp and automatically retrieving the correct ticket status. Automating such processes simplifies operations and, above all, saves a great deal of valuable time.
Plug and play solutions
With custom development and an extensive API, the possibilities are virtually endless. For example, in addition to the Toneelhuis website, we developed a microsite for four young directors under the name ‘P.U.L.S.’. This microsite not only shares some common functionalities with the main website but is also synchronized with the Salesforce platform, among other things.
In addition, we also helped the organization with their narrowcasting, the control of the information screens. For this as well, we used existing data and developed visual displays suitable for the screens on-site.
Very satisfied with our choice of this technically very solid partner. He holds usability and web standards in high regard and seamlessly establishes connections with external tools such as Salesforce, Mailchimp, Ticketmatic, Facebook Products... you name it. He is consistently constructively critical, reliable, and honest in his billing. Highly recommended!