Brevo?

Brevo, formerly known as Sendinblue, is a French and European marketing and sales platform that started as an email marketing tool and has evolved into a full alternative to solutions such as Mailchimp, Campaign Monitor, and HubSpot. The platform combines multiple communication channels, including email marketing, SMS, WhatsApp campaigns, web and mobile push notifications, live chat, and chatbots. It also supports transactional messages, such as ticket confirmations or password resets, which can be sent in real time via SMTP relay or API.

In other words, Brevo is more than just an email marketing tool. The platform also includes a sales module with customizable pipelines and sales automation, a built-in loyalty program to reward customers, and a Customer Data Platform that brings together data from multiple sources into one usable profile. Brevo further extends this with AI capabilities under the name Aura: AI agents that can automatically generate campaign copy, create audience segments, or calculate the best send time.

For cultural organizations, healthcare institutions, SMEs, and other organizations, Brevo offers an attractive starting point: a free entry plan without the need for a credit card, with paid plans starting at only a few euros per month for the first thousands of emails. As your organization grows, the platform grows with you, all the way up to enterprise functionality for larger teams.

For organizations that care about where their customer data is stored, there is another important advantage: Brevo was founded in France and deliberately keeps its infrastructure within the European Union. Account data is encrypted before storage and distributed across multiple geographically separated servers in Europe. The platform is ISO 27001:2022 certified and explicitly supports GDPR compliance, making it a comfortable choice for Belgian and Dutch organizations that handle personal data with care.

Another key strength of Brevo is its open API. Standard integrations cover common use cases, but as soon as you need more specific functionality, such as a seamless connection with your CRM, ticketing system, or internal software, the API makes it possible to build communication flows tailored to your organization, rather than being limited by what a standard integration can or cannot do.

How do we integrate Brevo?

Without integrations, Brevo remains an isolated platform: new website visitors subscribe to a newsletter, but their details never automatically appear in your CRM or ticketing system. A customer makes a purchase, but no thank-you email or follow-up communication is sent. A contact form is completed, but someone still needs to manually enter that address into Brevo. Every manual step costs time and introduces the risk of errors.

Inventis connects your website, applications, and business systems with Brevo through the Brevo API. New and updated contacts flow automatically into the platform, transactional and triggered emails are sent at exactly the right moment, and the data you already have becomes the foundation for targeted segmentation and communication instead of remaining a disconnected list.

Who is this for?

Does this sound familiar? Your website collects registrations or purchases, but someone in your team still manually copies that information into Brevo. New customers do not receive an automatic welcome email. Your ticketing system, CRM, or CMS contains valuable customer data that never reaches your email marketing platform.

If you already use Brevo, or are considering it, and recognize these challenges, Inventis can help. Whether you are a healthcare institution, cultural organization, SME, or another type of organization, we build integrations that fit the way you work.

What does Inventis do in practice?

Inventis develops integrations between Brevo and your website or web applications, ensuring that new contacts from forms, accounts, or purchases automatically and accurately end up in Brevo. We also implement triggered and transactional email flows through the API, such as welcome emails after registration, order confirmations, or reminders based on previous behavior.

Where relevant, we connect Brevo with other systems you already use, such as ticketing platforms, CRM systems, or ERP software, so that segmentation and communication are based on real customer data instead of isolated mailing lists.

For organizations with more specific needs, such as loyalty programs, custom sales pipelines, or multi-channel communication through email, SMS, and WhatsApp, we help design the architecture and build solutions that can scale over time.

Our approach

At Inventis, every Brevo project starts with a thorough exploration: which systems do you use today, where is your customer data located, and which communication processes should already be automated but are not.

From there, we work iteratively. Rather than defining a fixed scope for a project delivered months later, we take a step-by-step approach, adjusting together where needed. We do not only think about the technical integration, but also about data flows, error handling, and long-term maintainability.

A concrete example: 

AZ Sint-Maria

For AZ Sint-Maria, Inventis developed a completely new website with an extensive CMS for doctors, medical specialties, brochures, and more. Email marketing is also an important channel for hospitals, helping them keep patients and visitors informed about news and practical information.

Inventis integrated the website with Brevo, allowing email addresses submitted by visitors to be collected automatically and efficiently, without additional manual work for hospital staff. From there, AZ Sint-Maria manages its newsletter communication directly in Brevo, with the confidence that contact lists always remain up to date.

Our experience with email marketing integrations

At Inventis, email marketing is never a standalone project; it is an integral part of how we build websites and digital platforms. Over the years, we have connected websites and business systems with a wide range of email marketing tools, including Mailchimp, Campaign Monitor, Flexmail, and Brevo.

This broad experience means we do not start from a blank page. We build on proven knowledge of what works, where common pitfalls lie, and how to create integrations that continue to run smoothly long after launch.