Claes Retail Group

The client's world

Claes Retail Group is a family-owned company from Limburg with nearly fifty years of history in the Belgian fashion industry. The group consists of three distinct brands, each with its own identity: JBC for the whole family, CKS for a younger, fashion-conscious audience, and Mayerline for women who value both comfort and style. Together, they operate hundreds of stores across Belgium.

Recruitment is not a side activity for CRG. With ongoing staff turnover in retail and seasonal peaks in hiring demand, the ability to quickly place the right people in the right stores is a core operational priority. 

What was no longer working

Each brand managed its own recruitment independently. JBC, CKS, and Mayerline published vacancies through their own channels without any central coordination from Claes Retail Group. There was no shared platform, no unified overview, and no automatic connection between vacancies and the stores that needed new employees.

Every brand keeps its own identity

Although all vacancies are managed from the same platform, each brand has its own templates and visual styling. A Mayerline vacancy looks different from a JBC or CKS vacancy, fully reflecting the identity of the respective brand.

As a result, candidates experience a familiar brand environment, while HR only needs to manage a single central platform behind the scenes.

Smart handling of store vacancies

The platform automatically distinguishes between vacancies for the head office and vacancies in individual stores.

Store vacancies are processed entirely automatically. A sales assistant vacancy for a JBC store in Hasselt is automatically linked to the correct store location and forwarded directly to the responsible store manager. This removes manual steps, speeds up the recruitment process and significantly reduces the risk of delays or errors.

Always up-to-date contact information

To ensure every application reaches the right person, the platform retrieves store manager information in real time through an integration with Mobilisoft.

Whenever responsibilities change or a store manager is replaced, the contact details are updated automatically. This guarantees that the platform always uses accurate information without requiring manual updates from HR.

Seamless integration with the HR platform

All applications are automatically transferred to mpleo, CRG’s central HR platform.

From the first application through to onboarding, the entire recruitment process is managed in one environment. Thanks to the seamless integration between the careers platform and the HR system, HR teams can work more efficiently while candidates benefit from a faster and smoother recruitment experience.

The result

Claes Retail Group now has one centralized recruitment platform serving three brands and hundreds of stores.

Store managers automatically receive only the applications relevant to their location. HR maintains a complete overview across the entire group. And candidates applying for a position at Mayerline experience the Mayerline brand, even though the technology is centrally managed by Claes Retail Group.