The client's world
RIHO is a European bathroom brand that has been manufacturing bathtubs, whirlpool baths, steam cabins, shower enclosures, and bathroom furniture for decades from its own production facility in Europe. Its products are sold through dealers and installers across the Netherlands, Belgium, Germany, Poland, Hungary, and several other markets.
This is no small operation. With sales offices in multiple countries, an extensive product catalog, and a customer base ranging from independent bathroom specialists to major retail chains, every market has its own characteristics, buying habits, and way of communicating about design and quality.
What was no longer working
RIHO didn't have a central website. Each country had developed its own version with its own branding, structure, and administrator. The result was an inconsistent online presence. A dealer visiting the Polish website saw a very different RIHO than a customer browsing the Belgian site.
When your brand identity differs from one country to another, you lose the ability to manage your brand centrally. Product launches can't be coordinated effectively. Marketing campaigns can't be rolled out consistently. And you can never be certain that the information online is still accurate.
At the same time, the central organization in Belgium had no visibility or control over the content published on local websites. There was no shared platform, no central product catalog, and no efficient way to make updates across all markets at once.
RIHO's question for Inventis was simple: how do we bring everything together without taking autonomy away from the local teams?
Inventis built a single platform managed
by multiple local teams
Inventis developed a new central website using Architect CMS, Inventis' own open-source content management platform. The architecture was designed so that the Belgian headquarters manages the brand identity, website structure, and product information, while local marketing teams maintain their own language versions independently.
Multilingual platform with distributed content management
The website is available in multiple languages, including Polish and Russian. Each country has its own content manager working within the framework established by Inventis. Brand consistency and product data are managed centrally, while local content remains the responsibility of each regional team.
Product catalog with advanced filtering
RIHO's product range is extensive. To make it easy for visitors to navigate, Inventis built a product catalog using the e-commerce components of Architect CMS. Visitors can filter products by:
- category
- dimensions
- style
- material
The filtering structure was designed to make adding new products and variants straightforward, without cluttering the user experience.
Dealer locator
RIHO sells exclusively through authorized dealers rather than directly to consumers. The dealer locator helps visitors quickly find a nearby reseller.
Inventis developed a dealer locator integrated with the Google Maps API. Visitors first select their country and can then search by postal code to find authorized dealers in their area. This creates a seamless customer journey, from inspiration to a physical point of sale.
Virtual 3D showroom
RIHO has a physical showroom, but not everyone can visit it in person. Inventis integrated a virtual 3D tour that allows visitors to explore the showroom online.
This gives dealers, architects, and prospective customers a realistic impression of the product range without requiring a physical visit.
The result
Where RIHO once relied on around twenty independent local website administrators, each following their own direction, the company now operates a single platform managed from one central location.
The Belgian headquarters oversees the website structure and brand identity, while local teams create and maintain content in their own language and at their own pace.
New products are added centrally and become instantly available across every language version. Marketing campaigns can be coordinated across markets. Dealer information and product data remain consistent and up to date worldwide.
Today, RIHO communicates as one unified brand.
Ready to bring your brand together across every market?
We're happy to think along on how we can bring your brand identity together across markets, the way we did for RIHO.