The client's world
CC Diest is the cultural centre of the city of Diest, offering a diverse programme of theatre, music, film, dance, comedy, and educational activities. Its mission is to make culture accessible to everyone by bringing together professional artists and local talent.
From several venues (including Den Amer, Begijnhof, and Cinema Paradiso) CC Diest organizes a wide variety of cultural events throughout the year.
Where things weren't working
The programme lacked a clear structure, making it difficult for visitors to navigate the website. Events were presented without sufficient distinction, making it harder for users to quickly find relevant performances or practical information. The confusing navigation negatively impacted the overall visitor experience.
Managing the website also required a significant amount of manual work. Every event had to be entered into the CMS individually, making the process time-consuming while increasing the risk of errors and duplicate data entry.
CC Diest needed a user-friendly platform that would improve efficiency for both visitors and staff.
One platform for everything
As the foundation of the project, we implemented Architect Events, where all performances and activities are managed from one central location.
Thanks to a seamless integration with Ticketmatic, performances, images, ticket prices, ticket links, and ticket availability are automatically synchronized with the CMS. The team no longer has to enter events manually, while all information remains accurate and up to date.
We also created a clear separation between the public programme and school performances. Each section has its own overview and dedicated filters, allowing visitors to quickly find the events that are relevant to them.
Once event information has been enriched in the CMS, it is automatically published to publiq's UiTdatabank. This integration is fully automated as well, eliminating duplicate data entry while making programme information available across multiple channels with minimal effort.
Managing content on digital screens
A second part of the project focused on digital signage.
The screens are automatically populated with information from the event database, while also allowing CC Diest to add custom content whenever needed.
This provides the best of both worlds.
-> the screens always display relevant content, even without manual intervention, while staff remain free to add special announcements or promotional messages whenever required.
The result
With its new platform, CC Diest now has a future-proof solution that significantly improves both content management and the visitor experience.
The entire programme is synchronized automatically from Ticketmatic, allowing the team to spend less time on repetitive administrative work and more time focusing on what matters most: delivering an outstanding cultural programme.
Thanks to the improved information architecture and intuitive filtering, visitors can quickly find the performances they're looking for, while the digital screens continuously display accurate and relevant information.
Today, the website serves as one central platform that combines operational efficiency, ease of use, and a professional visitor experience.
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