ZOO challenging
With the website, we at Antwerp ZOO aim to contribute to the overall experience of a visit to the park. It was therefore important to convey all information and knowledge about the ZOO as well and clearly as possible and to respond to the needs of park visitors. ‘When can I visit? How much does a ticket cost? What is on the program?’ are just some of the questions that need to be answered clearly and unambiguously.
The daily program, digitally online and at the ZOO.
The daily program needs to be clear and unambiguous not only on the website, but also during your visit; you want to be able to discover where and when to go. For the digital screens in the park, we developed a separate webpage displaying all information about the daily program.
E-mail marketing automation
Through email marketing automation, various campaigns were set up that allow us to send targeted, relevant information to visitors based on a trigger – for example, visiting the park.
ZOOschool – Beastly ideas for the classroom
To convey the knowledge and information of the ZOO as effectively and clearly as possible, a schools platform was developed alongside the main website. On the ZOOschool platform, teachers (and students) can find a wealth of interesting videos, games, info sheets, and other teaching materials. All this information is powered by the expertise of ZOO Science, the science and research body of the KMDA.
