Inventis connects the CMS of the festival website to the festival app via the Appmiral API. Artists, timetables, FAQs, practical information and news items managed on the website are automatically synchronised with Appmiral. Visitors can also transfer their favourite artists selected on the website to the app via a QR code. This allows visitors to build their schedule wherever they want and take it with them wherever they need it.

What is Appmiral?

Appmiral is a platform for branded festival and event apps and has been part of CM.com since 2021. Festivals use the platform to give visitors access to their line-up, timetable, practical information and other festival content during the event, all fully aligned with the event’s look and feel.

For a festival, the app is an important channel alongside the website. The website is often where visitors prepare for their festival experience, while the app plays a central role during the festival itself. That is why it is important for information on both platforms to remain up to date and consistent.

The challenge arises when that information has to be managed in different places. A line-up that is updated on the website then also needs to be entered into the app again. For a festival with dozens or hundreds of artists, this is not only extra work but also a potential source of errors and version differences.

That is where a good integration makes the difference.

How do we integrate Appmiral?

Inventis connects the festival website and CMS to Appmiral via its API. The website becomes the central place where the festival manages its line-up, timetable, practical information and news items.

When a festival adds a new artist, updates an artist, changes a performance time, updates an FAQ or publishes a news item, that information is automatically sent to Appmiral. This means the festival app always has the same up-to-date information as the website.

Today, we synchronise, among other things:

• artists
• timetable and schedules
• FAQs
• practical information
• news items

If a festival chooses to let visitors create a list of their favourite artists on the website, Inventis also provides this functionality as part of the integration. Visitors simply scan a QR code to have their selection automatically appear in the app, without having to select the artists again.

The principle is simple: manage once, make it automatically available across multiple channels.

This is particularly valuable when changes still need to be made shortly before or during a festival. A change does not need to be updated separately on the website and in the app. The communications team manages the information centrally, and the integration takes care of the rest.

Who is this for?

For festivals that use both a website and a festival app and want to minimise duplicate administrative work for their communications team.

The integration is particularly relevant for festivals with an extensive line-up and timetable, where changes are frequent and information needs to be made available quickly across multiple channels.

Festivals that also want visitors to prepare for their experience on the website can add the favourites functionality, allowing visitors to take their personal schedule with them into the app.

What does Inventis do exactly?

For various festivals, Inventis manages not only the website but also helps shape the broader digital ecosystem behind it. Appmiral, which became part of CM.com following its acquisition, is part of that wider customer engagement platform.

Within the CMS, festival teams can manage their entire line-up, timetable, practical information and news items. Inventis then uses the API integration with Appmiral to automatically synchronise this information with the festival app.

This means communications and content teams no longer have to maintain the same information across multiple platforms. The website and app work from the same data, reducing version differences and duplicate data entry to a minimum.

The integration also makes it easier to respond quickly. When a last-minute change is needed to the line-up, timetable or practical information, it can be managed from the CMS and then automatically synchronised with the app.

Our Appmiral approach

At Inventis, we do not look at the website, app and other digital tools as separate systems. We look at how they work together to form a festival’s digital ecosystem, both for the editorial team and for the visitor.

For the Appmiral integration, this means first determining which information is centrally managed in the CMS and which data also needs to be available in the festival app. We then build the API integration that connects both platforms.

We deliberately choose a central source for the content. The festival team manages its information in the place where it already does so today, while the technical synchronisation takes place in the background.

This keeps the solution manageable as the festival grows, the line-up becomes more extensive or new channels are added.