What is ticketmatic?

Ticketmatic is a ticketing and CRM platform widely used by theatres, concert halls, museums and other cultural organisations across Belgium and the Netherlands. It offers extensive functionality for managing both online and on-site ticket sales, as well as built-in email marketing tools and dashboards that provide valuable insights into ticket sales and audience behaviour.

What makes ticketmatic unique is that it is not a one-size-fits-all solution. Instead, the platform is tailored to the needs of each cultural organisation. Its comprehensive standard feature set allows most organisations to get started immediately, while custom functionality can be added whenever specific requirements arise. Today, ticketmatic is used by more than 300 cultural organisations across Europe and positions itself as an alternative to rigid ticketing platforms that force organisations to adapt their workflows to the software, rather than supporting the way they already work. Ticketmatic stands out for its highly flexible ticket shop, intuitive mobile ticketing app and proactive customer support.

Users also highlight the platform’s ability to remain stable during high-demand ticket launches, when tens or even hundreds of thousands of visitors may be trying to purchase tickets simultaneously. It is praised for its ease of use and for turning audience data into actionable insights for marketing teams.

Another key differentiator is ticketmatic's open architecture. In addition to its standard online ticket shop, the platform provides a comprehensive API, making it easy to integrate with the wider digital ecosystem of an organisation, including planning tools, accounting software and, of course, the organisation’s website.

How do we integrate ticketmatic?

A great online ticketing experience should feel seamless, from the visitor’s very first click on your website to the final step of the checkout process. Ticketmatic offers extensive possibilities to tailor the ticketing environment to your branding, pricing models and audience experience. When Inventis also builds your website, we can extend that same look, feel and user experience throughout the entire ticket purchase journey, creating a consistent, intuitive and trustworthy experience at the moment your visitors decide to buy tickets.

That same continuity can also be maintained behind the scenes. Ticketmatic includes built-in tools for CRM, audience segmentation and email marketing. If your organisation uses additional systems, such as an external CRM, mailing platform, ERP or CMS, Inventis can build the integrations that ensure your data is available wherever you need it. Through the ticketmatic API, audience data flows seamlessly into the tools your organisation relies on, allowing you to enrich, combine and use it more effectively for audience engagement, reporting and internal processes.

Who is this for?

For cultural organisations such as concert halls, museums, theatres and multidisciplinary arts venues that value a strong digital user experience and seamless integrations between the tools they use every day.

What does Inventis do?

Inventis designs custom ticketmatic ticket shops that seamlessly match the branding, structure and user experience of your website. We also develop integrations between ticketmatic and the other tools your organisation relies on, such as your email platform, CRM or real-time sales and occupancy dashboards. In addition, we help automate workflows—for example, ensuring that a new “Friend of the Venue” member immediately receives the right follow-up communication after purchasing a membership.

For cultural organisations with more specific requirements, such as a dedicated customer portal, integrations with front-desk POS systems or reporting for funding authorities, we help define the right technical architecture and build solutions that remain scalable, reliable and easy to maintain over the long term.

Inventis is a ticketmatic Partner

Inventis is an official ticketmatic Partner. That means you work with a team that knows the platform inside out—not an agency looking at it from the outside. We have extensive experience with ticketmatic and can collaborate directly with the ticketmatic team whenever needed.

For your cultural organisation, that makes all the difference when integrations become more complex or when fast, efficient communication is essential.