A concert venue powered by a tightly coordinated planning process
De Roma presents a wide variety of events, from concerts and theatre performances to films and cultural activities.
Next to the main venue is AMOR, De Roma's restaurant and intimate performance space, where visitors can enjoy dinner before larger concerts or attend smaller live performances.
Every event starts its journey in Yesplan, where scheduling and production planning take place. Once an event is confirmed, the core information is automatically transferred to ticketmatic for ticket sales.
That ticketing process has to perform flawlessly precisely when demand is at its highest.
Behind every concert announcement lies a chain of interconnected systems that must work seamlessly together: planning, ticketing, communication, and even the digital displays throughout the venue.
A newly launched website that couldn't keep up
In 2019, De Roma had only recently launched a new website.
It quickly became clear that it wasn't meeting the organization's operational needs, prompting De Roma to look for a new digital partner within just a few months.
One ecosystem for planning, ticketing, and digital signage
Inventis built a new website using Architect Events, our standard platform for concert venues, theatres, and cultural organizations, and extended it with functionality tailored specifically to De Roma.
CMS based on integrations
Yesplan -> ticketmatic -> Architect CMS -> UiTdatabank
The integration with ticketmatic works in both directions.
When events are confirmed in Yesplan, they flow automatically into ticketmatic for ticket sales and then onto the website, where the De Roma team enriches them with editorial content, images, and practical visitor information.
When the team later adds details such as the event schedule to the website, that information is automatically sent back to ticketmatic, which includes it in its automated service emails as soon as it becomes relevant to visitors.
Published events are also synchronized automatically with publiq's UiTdatabank, ensuring they appear on UiTinVlaanderen without any additional work.
Digital signage that updates itself
Since 2024, Inventis has also managed De Roma's digital signage: a network of screens throughout the venue that did not exist before.
The content displayed on these screens changes automatically based on the event calendar, with separate content streams for De Roma and AMOR.
A few hours before each performance, the screens automatically switch from promotional messaging to practical visitor information, such as the event schedule, so guests immediately know what to expect upon arrival.
De Roma only decided to invest in digital signage once it became clear that Inventis could automate the entire workflow.
As a result, the team doesn't have to maintain the screens manually. They always display the right information at the right time.
A team that stays in control
Since 2019, Inventis has been De Roma's long-term web development partner.
The De Roma team can independently manage, enrich, and publish events, knowing that every update is automatically distributed to the correct channels: the website, visitor service emails, UiTinVlaanderen, and the digital screens throughout the venue.
The very issue that prompted De Roma to find a new partner in 2019. A website, that couldn't cope when demand peaked, has become one of the platform's greatest strengths.
Today, even the busiest ticket sales for the most popular concerts run smoothly.
What was once the reason for changing digital partners is now one of the clearest examples of the platform's reliability.
The expertise and proven experience of the Inventis team (Pukkelpop, AB, ...) immediately caught our attention. Their no-nonsense approach was a pleasant surprise from our very first meeting. They think constructively throughout the creative process and consistently deliver quality within the agreed timeline. What more could you ask for?
Does this sound familiar?
Do you also work with Yesplan, ticketmatic, or another planning platform, and need your website to integrate seamlessly instead of duplicating your operational workflows?
Tell us how your planning and ticketing processes work today, and we'll explore what a tailored integration could do for your organization.
What role does ticketmatic play on De Roma's website?
Ticketmatic handles ticket sales for De Roma. The Inventis website exchanges data with ticketmatic in both directions: core event information flows from Yesplan through ticketmatic to the website, while additional information - such as event schedules entered by the De Roma team - is synchronized back to ticketmatic for use in automated service emails.
How does De Roma's digital signage work?
The screens throughout the venue normally display promotional content for upcoming events at both De Roma and AMOR. A few hours before each performance, they automatically switch to practical visitor information, such as the event schedule, using data already stored in the CMS.
What is Architect Events?
Architect Events is Inventis' event management solution within Architect CMS, designed specifically for concert venues, theatres, and cultural organizations.
For De Roma, the platform was further extended with a two-way ticketmatic integration and automated digital signage management.